Hyeri returns for YouTube's 'Hit Pause 2026' campaign

Hyeri is taking part in YouTube’s ‘Hit Pause 2026’ digital-literacy campaign, Edaily reports. The Girl’s Day member continues her collaboration with YouTube, alongside EBS and the Sunfull Foundation.

The campaign will begin with videos featuring Hyeri and EBS’s Giant Peng TV, followed by social-media content and challenges involving other creators. Its message encourages people to pause and think before posting comments or sharing content online.

This year’s campaign adds a focus on judging AI-related information to its existing work on cyberbullying prevention and positive comments. Edaily also reports plans for school-linked education programs with the Sunfull Foundation.